Commerce Reimagined
A complete e-commerce redesign that lifted conversion by 28% through simplified navigation and elevated product storytelling.
- Client
- Atelier Goods
- Role
- Lead Product Designer
- Year
- 2024
- Timeline
- 6 months
- Live
- Visit website
Overview / Challenge
Atelier Goods, a fashion and lifestyle retailer, had a premium brand — but a shopping experience that didn’t live up to it. Overloaded navigation and weak product pages cost conversions.
Strategy
Bringing the brand into the interface
We began with a brand audit and a customer-journey analysis. The problem was less technical than narrative: products were listed, not staged.
I defined an editorial product-story structure — every product got space, context and a visual hierarchy fitting the premium positioning.
Interaction
Navigation that stays out of the way
The main navigation was reduced from 9 to 4 categories. A new filtered catalog and faster product previews noticeably shortened the path from browsing to buying.
Checkout was condensed to a single screen with clear intermediate steps — cart abandonment dropped significantly.
Results / Impact
Measurable impact
+28%
Conversion rate
−19%
Cart abandonment
+35%
Avg. order value
4
Main categories (from 9)
“Our shop finally feels like our brand. Customers stay longer, buy more — and come back.”
Sophie Berger, Founder, Atelier Goods
Contact
Let’s build something considered.
Whether a concrete project or just a hello — I’m always open to a conversation.